Why Do You Need Social Media Marketing Today?
The number of worldwide users online are expected to use social media and is expected to reach 2.95 billion. That's around a third of the entire earth population.
Social media plays an important role in the online marketing funnel of any business, engaging and re-engaging customers at various touch points including those who are at the point of making purchase decisions. Not being in the front row during these important phases is detrimental to the business revenue.
Course Overview
In this 2-day Social Media Marketing certification course, you will go through a 6-step social media marketing process and apply this strategy across various social media channels such as Facebook, Instagram, and LinkedIn.
You will also learn how to build customer profiles, develop engaging content, deliver social media promotions via social media advertising platforms, manage your company's social media tools, social activities, and measure the entire process via a social media analytics platform.
Learning Outcomes
By the end of this course, you will:
✓ Be able to put together a social media marketing campaign using a 6-step systematic process.
✓ Be able to define social media marketing objectives and define target audiences.
✓ Be able to set up a social media advertising campaign on Facebook Ads.
✓ Be able to identify the elements of contagious content on social media.
✓ Be able to identify and analyse key social media metrics and work out your budgeting, resources, and ROI.
Course Fees & Funding Options
| Course Fee | $750 |
| Course Fee after 40% PIC grant* | $450 |
*For SMEs with minimum 3 employees. More info on PIC grant. This course is also claimable via skillsfuture credit.
Frequently Asked Questions
Upon completion of this module course under SkillsFuture funding, students will receive Statement of Attainment (SOA) Certificates from WDA. The details of SOA of each module are given below.
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